Kyosk Digital Services, a digital-first and data-led distribution platform, is expanding its operations into the African fresh produce market with the introduction of its Farm & Fresh line of business.
KAMPALA, UGANDA | NOW THEN DIGITAL — Kyosk Digital Services, a digital-first and data-led distribution platform, is pleased to announce its expansion into the African fresh produce market with the launch of its Farm & Fresh line of business.
This follows on the back of Kyosk’s recent acquisition of KwikBasket, a prominent player in the agricultural industry known for its expertise in the distribution of agricultural produce and for providing valuable services and solutions to farmers, commercial kitchens, and other stakeholders in the food chain.
Digital-first approach and data-driven insights
Kyosk Digital Services specializes in online retail distribution and is driven by a digital-first approach and data-driven insights.
The company aims to transform the distribution and accessibility of goods and services in Africa through innovative solutions. By connecting businesses, consumers, and suppliers, Kyosk.App facilitates seamless transactions and enhances overall efficiency in the supply chain.
Creating an efficient and inclusive ecosystem
With the launch of Farm & Fresh, Kyosk combines its digital-first approach and large-scale operations with KwikBasket’s agricultural expertise to transform the African fresh produce market, creating a more efficient and inclusive ecosystem.
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CEO’s vision for the acquisition
Raphael Afaedor, Co-Founder and CEO of Kyosk Digital Services, says, “This acquisition marks a major milestone for Kyosk as we broaden our footprint in the fresh produce market in Africa and enhance our offering to cater to the needs of farmers, retailers, kitchens, eateries, and other consumers. With KwikBasket’s extensive expertise and resources, we are strategically positioned to unlock the full potential of farming in Africa and create a fair and efficient marketplace that benefits all stakeholders in the food chain.”
Addressing challenges faced by farmers and kitchens
In many regions on the African continent, farmers face numerous challenges due to fragmented and inefficient distribution chains for agricultural produce. Farmers often struggle to reach end-consumers, leading to significant production losses, low income, wastage, and high food prices.
Kyosk’s Fresh line offers farmers access to improved yields, consistent market access, fair pricing, essential information and insights, and agri-inputs. By empowering farmers with these resources, Kyosk seeks to support farmers’ growth and success in the agricultural sector.
Additionally, Kyosk Fresh will cater to the needs of restaurants, eateries, and other customers by providing a consistent supply of a wide variety of high-quality products. Kitchens and eateries often face several challenges due to long lead times in the supply chain.
Through streamlined processes, optimized logistics, and enhanced inventory management, Kyosk Farm & Fresh can reduce many of these obstacles, ensuring food safety, transparency, and traceability throughout the supply chain.
Expansion of the uLima digital platform
As part of the launch of the Farm & Fresh line of business, the uLima digital platform will be rebranded to Kyosk Farm. uLima was a platform that provided farmers with quality inputs, localized market information, and market linkage.
Kyosk Farm will now build upon the foundation of uLima, leveraging its existing features and functionality while enhancing the overall user experience.
Focus on serving small retail outlets and traditional retailers
The African retail market is valued at approximately US$600 billion and is projected to grow at a rate of 5% to 6% annually.
Kyosk focuses on serving small retail outlets and traditional retailers, which account for over 60% of retail trade in Africa. These retailers are primarily located in low-income, informal urban communities and have historically been inadequately served.
Revolutionizing how small retail outlets connect with goods and services
The Kyosk platform revolutionizes how small retail outlets (kiosks), farmers, and their communities in Africa connect with high-quality and affordable goods and services through digitized value chains.
Retailers can order products directly from FMCGs without the need for intermediaries, gaining access to competitive prices and cost savings. Kyosk has also expanded its operations to include electronic goods, health, and beauty products, reflecting its commitment to diversifying its offerings and catering to a wide range of consumer needs.
Supporting financial inclusion and economic growth
Moreover, Kyosk extends its support beyond product distribution; it collaborates with financial institutions to facilitate its outreach to traditional shops, farmers, and other businesses.
It enables them to provide services such as credit and insurance, contributing to the financial inclusion of underrepresented businesses and individuals and fostering economic growth and stability.
Revolutionizing Fresh Produce Distribution in Africa
With its strategic expansion into the fresh produce market, Kyosk is positioned to revolutionize the distribution and enjoyment of fresh produce in Africa.
By leveraging its digital-first approach, data-driven insights, and agricultural expertise gained through the acquisition of KwikBasket, Kyosk aims to create a more efficient and inclusive ecosystem, benefiting farmers, retailers, kitchens, eateries, and consumers throughout the African food chain.
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