• About
  • Contact
Monday, June 2, 2025
  • Login
No Result
View All Result
NEWSLETTER
Now Then Digital
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
No Result
View All Result
Now Then Digital
No Result
View All Result
ADVERTISEMENT
Home Entertainment

Lionel Messi Signs $20 Million Deal With Cryptocurrency Fan Tokens Firm Socios

Reuters reported on Tuesday that Leo Messi has signed an agreement worth more than $20 million to promote digital fan token company Socios.

Ssendaza Ismail by Ssendaza Ismail
September 21, 2023
in Entertainment, News, Sports
Reading Time: 2 mins read
0 0
A A
0
nowthendigital-Socios signs $20 million deal with Lionel Messi (1)

With the deal, Messi becomes the latest global sports celebrity to enter the crypto world after NFL quarterback Tom Brady and NBA star LeBron James; the deal is part of a growing wave of tie-ups between crypto firms and soccer clubs. PHOTO/SKY SPORTS

1
SHARES
36
VIEWS
Share on FacebookShare on Twitter

According to Reuters, Leo Messi, also known as Lionel Messi, has signed an agreement worth more than $20 million to promote digital fan token company Socios.

KAMPALA | NOW THEN DIGITAL — Sources close to the deal told Reuters yesterday that Lionel Andrés Messi, aka Leo Messi, has signed a deal worth more than $20 million to promote digital fan token company Socios.

With this deal, Messi joins NFL quarterback Tom Brady and NBA superstar LeBron James as the latest global sports personalities to enter the crypto market. It is part of a growing wave of investments between crypto firms and soccer.

In a statement, Socios announced that Argentine forward Lionel Messi, whose move from Barcelona included a cryptocurrency payment, will promote Socios’ sponsorship of the Qatar World Cup. The World Cup starts in November.

The ‘ambassador’ agreement for Messi does not include crypto payments and is for three years, the source explained.

More than 130 sports organizations, including PSG, Barcelona, Juventus, and Manchester City, have signed deals and created tokens through Socios.

Youmight also like

Cedric Babu Ndilima dies at 46 after heart complications.

Cedric Babu Ndilima: Ugandan media and sports figure dies aged 48

June 1, 2025
The Return of The Queen.

Sheebah Karungi Announces Her Comeback Concert After Canada Hiatus

May 31, 2025
Health Ministry Backs Tech Crackdown on Road Offenders.

Ministry of Health Backs New Digital Penalty System to Curb Road Carnage

May 30, 2025
Kawempe North seat declared vacant after court rules election was flawed.

Uganda Court Nullifies MP Nalukoola’s Election Over Voting Irregularities

May 26, 2025

A fan token is a type of cryptocurrency that enables holders to vote on a variety of minor decisions pertaining to their favorite teams.

“Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love,” Messi said in the statement.

“Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world.”

In recent years, clubs have increasingly viewed tokens as a source of new revenue, however, some supporters groups dispute their implementation as an addition to the already high cost of following their teams.

ADVERTISEMENT

Last year Tom Brady took an undisclosed stake in FTX Trading Ltd, a platform for cryptocurrency exchange, and became an ambassador for the company.

Earlier this year, LeBron James announced a partnership with Crypto.com, a company that signed a sponsorship agreement with FIFA, the governing body of world soccer.

https://www.youtube.com/watch?v=AuIAvblPvmQ
Source: Now Then Digital
Tags: cryptocurrencylionel messilionel messi cryptocurrencylionel messi deal cryptocurrencylionel messi fan tokens firmlionel messi sociosmessisociossocios fan tokens
ADVERTISEMENT
Ssendaza Ismail

Ssendaza Ismail

A blogger that gives you the latest news and gossip on the hottest local and international celebrities. Previously, Ismail worked as a System Administrator at Pearl VoIP & 3GTelecommunication UK for 6 months as remote Network operations center engineer (NOC). Let's talk, WhatsApp: +256753659743

Recommended For You

Cedric Babu Ndilima dies at 46 after heart complications.
Entertainment

Cedric Babu Ndilima: Ugandan media and sports figure dies aged 48

by Kisitu Peter
June 1, 2025
The Return of The Queen.
Entertainment

Sheebah Karungi Announces Her Comeback Concert After Canada Hiatus

by Kisitu Peter
May 31, 2025
Health Ministry Backs Tech Crackdown on Road Offenders.
Health

Ministry of Health Backs New Digital Penalty System to Curb Road Carnage

by Wafula Steven
May 30, 2025
Kawempe North seat declared vacant after court rules election was flawed.
Politics

Uganda Court Nullifies MP Nalukoola’s Election Over Voting Irregularities

by Now Then Digital
May 26, 2025
ADVERTISEMENT

Related Articles

backstreet boys perform south africa

Backstreet Boys to Perform in South Africa for First Time on DNA World Tour

2 years ago
Krystyna is crowned

Miss World 2024 Victory: Pyszková Triumphs Over Zeytoun, Abrahams, and Chombo

1 year ago
nike return policy

What is Nike Return Policy: Hassle-Free Returns for Nike Shoppers

2 years ago

Popular News

  • decorder

    Your Comprehensive Guide to GOTV Uganda Packages, Channels, and Decoder Prices in 2023

    0 shares
    Share 0 Tweet 0
  • Symptoms and Treatment of Pernicious Anemia Tongue

    0 shares
    Share 0 Tweet 0
  • Cedric Babu Ndilima: Ugandan media and sports figure dies aged 48

    0 shares
    Share 0 Tweet 0
  • MTN MoMo, Sanlam Launch Micro-Investment Platform ‘Yinvesta’ in Uganda

    0 shares
    Share 0 Tweet 0
  • Key Tips to Identify Fake X Accounts Amid Growing Misinformation

    0 shares
    Share 0 Tweet 0

Connect With Us

Join our Newsletter

Who We Are

Now Then Digital | Breaking News from Uganda & Africa

Latest headlines from Uganda, Africa & the world. Explore politics, entertainment, sports, finance & more on Now Then Digital.

Sign Up For Our Newsletter

Now On Pinterest

rwanda global innovation index 2022

Rwanda Is Among the Most Innovative Low-Income Economies

cropped-nowthendigital.com_Leading-Vibe-Radio-with-Tems-on-Apple-Music-1-1.webp

Singer Tems Joins Apple Music 1, Wizkid Releases ‘True Love'

From Our Partners

  • Editorial Policy
  • Disclaimer
  • Corrections Policy
  • Fact-Checking Policy
  • DMCA Policy

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
    • Movies
    • Music
    • Sports
  • Lifestyle
    • Fashion
    • Travel
    • Tech
  • Health
  • Food

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.