Celebrating two decades of showcasing African and Afro-inspired music and culture, TRACE, the Afro-urban multimedia and digital company, is set to launch a grand live awards ceremony and festival.
KAMPALA, UGANDA | NOW THEN DIGITAL — Multimedia and digital company TRACE is gearing up to commemorate its 20th anniversary with a grand live awards ceremony and festival that will pay homage to African and Afro-inspired music and culture worldwide.
The event, aptly named the TRACE Awards & Festival, will shine a global spotlight on talented musicians, creators, entrepreneurs, and achievers from across Africa and the African diaspora.
The event, named TRACE Awards & Festival, will shine a global spotlight on musicians, creators, entrepreneurs, and achievers from Africa and the African diaspora.
Dates and Location: Kigali, Rwanda, Set to Host the Inaugural Event
From October 19 to 21, 2023, the inaugural TRACE Awards & Festival will take place in the vibrant city of Kigali, Rwanda. This historic occasion will be made possible through a partnership with Visit Rwanda and QA Venue Solutions.
The event will span three days, featuring a two-day cultural festival aimed at entertaining and empowering music creators and fans, followed by a three-hour live televised music ceremony on October 21.
Celebrating Music and Culture: Uniting Artists and Recognizing Talent
Renowned TRACE senior vice president of global business development, Sam Onyemelukwe, will serve as the co-executive producer of the awards and festival.
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The TRACE Awards will be held at the prestigious BK Arena in Kigali, showcasing electrifying performances from some of the biggest African and Afro-descent artists worldwide. The event will acknowledge outstanding achievements in various music genres and honor artists across cultural and lifestyle categories.
Global Broadcast: Reaching Audiences Across 180 Countries
The TRACE Awards aims to captivate music and culture enthusiasts around the globe. With live broadcasts on TRACE channels in over 180 countries, the event will reach a vast international audience.
In addition to airing on TRACE’s terrestrial and satellite TV partner channels worldwide, the awards will provide a platform for showcasing the rich tapestry of African and Afro-inspired music and culture.
A Remarkable Milestone and a Celebration of Afro-Urban Culture
TRACE co-founder and executive chairman, Olivier Laouchez, expressed excitement about the forthcoming event, stating, “Since its very first day, TRACE has been promoting and showcasing the diversity and power of Afro-urban culture.”
Laouchez believes there is no better way to celebrate their 20th birthday than with this extraordinary music and cultural franchise. The TRACE Awards will recognize the artistry, vision, and impact of musicians and leaders in the urban cultural landscape, both in Africa and on the global stage.
Promoting Rwanda as a Cultural Tourism Destination
Janet Karemera, CEO of the Rwanda Convention Bureau, expressed her enthusiasm for hosting the inaugural TRACE Awards, emphasizing the significance of showcasing African culture on a global scale.
Hosting the event in Rwanda not only highlights the country as a destination for cultural tourism experiences but also provides an excellent platform for Rwanda’s growing creative industry to showcase its diverse creativity, talent, and rich cultural heritage.
With the TRACE Awards & Festival poised to ignite excitement and unite music enthusiasts worldwide, this historic event promises to be an unforgettable celebration of African and Afro-inspired music and culture, solidifying TRACE’s commitment to promoting and honoring the essence of Afro-urban creativity.
Today, global music powerhouse, Trace and @visitrwanda_now announced the first ever Trace Awards & Festival Africa, which will be held in Rwanda on 20-21 October 2023.#VisitRwanda🇷🇼 pic.twitter.com/FoAY5dwlfH
— Rwanda Development Board (@RDBrwanda) June 1, 2023
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