• About
  • Contact
Monday, June 23, 2025
  • Login
No Result
View All Result
NEWSLETTER
Now Then Digital
23 °c
Kampala
22 ° Fri
23 ° Sat
23 ° Sun
22 ° Mon
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
No Result
View All Result
Now Then Digital
No Result
View All Result
ADVERTISEMENT
Home Entertainment Music

Global Music Powerhouse UMG Secures Dominant Share in Nigeria’s Mavin Records

Bwetunge Ivan by Bwetunge Ivan
February 28, 2024
in Music, Nigeria
Reading Time: 2 mins read
1 0
A A
0
Don Jazzy's Mavin Records

Don Jazzy

0
SHARES
7
VIEWS
Share on FacebookShare on Twitter

Lagos, Nigeria | NOW THEN DIGITAL — Universal Music Group (UMG) is making a big move in the Nigerian music scene, investing in Mavin Global, the powerhouse behind some of Afrobeats’ biggest names. The deal, set to be finalized by the end of Q3 2024 pending regulatory checks, follows speculation about Mavin seeking investment opportunities.

Dear Mavin Family,

We are thrilled to announce that Mavin Records has partnered with Universal Music Group, marking a new chapter in our journey.

This partnership is a milestone that recognizes our collective talent and hard work, aiming to elevate African music on the global… pic.twitter.com/nzGTvgOGkP

— MAVIN (@MAVINRECORDS) February 26, 2024

Mavin Global, led by the renowned Don Jazzy, has been shaping the Afrobeats landscape since its inception in 2012. Their roster boasts established stars like Rema, Ayra Starr, and Ladipoe alongside emerging talents. They’ve also been instrumental in launching the careers of artists like Tiwa Savage and Reekado Banks.

The deal, estimated to be worth between $125m and $200m, aims to fuel Mavin’s expansion as Afrobeats gains traction worldwide, drawing parallels with the global rise of Latin and K-pop genres.

UMG’s investment is expected to bolster Mavin’s capabilities in Nigeria, tapping into UMG’s extensive global network. Mavin has already inked deals with US labels like Republic and Interscope, showcasing its international appeal.

Youmight also like

Mega Dee to retire from music after final 2025 show.

Gen. Mega Dee Says He’s Retiring From Music at the End of 2025

June 3, 2025
Bebe Cool Unleashes Bold New Album Break The Chains.

Bebe Cool Drops Long-Awaited Album “Break The Chains” at Star-Studded Listening Party

June 3, 2025
Dlala Thukzin celebrates new EP and Isgubhu cover feature.

Dlala Thukzin Named Apple Music’s Latest Isgubhu Cover Star

May 9, 2025

The Ben Is Bringing His ‘Plenty Love’ Tour to Uganda

March 26, 2025

This move also marks UMG’s deeper dive into Afrobeats, a genre experiencing explosive growth globally. In 2023 alone, streams of Afrobeats in the US surged by 34%, reflecting its rising popularity.

Mavin’s influence in Afrobeats is undeniable, leading to the creation of Billboard’s US Afrobeats Songs Chart in 2022, with Rema clinching the top spot with ‘Calm Down’ featuring Selena Gomez.

ADVERTISEMENT

UMG chairman and CEO Sir Lucian Grainge expressed excitement about the partnership, praising Mavin’s talent and entrepreneurial spirit. Mavin will retain control over its strategy and talent development, with Don Jazzy and COO Tega Oghenejobo continuing to lead the charge.

Don Jazzy sees this as a historic partnership that will further Mavin’s mission both in Africa and globally. Oghenejobo believes UMG’s expertise and diverse portfolio make them the perfect match for Mavin’s ambitions.

With this collaboration, Mavin and UMG aim to elevate African music to new heights on the global stage, fostering a vibrant creative environment for artists.

Source: Now Then Digital
ADVERTISEMENT
Bwetunge Ivan

Bwetunge Ivan

Seasonal writer at Now Then Digital. I specialize in logo design, branding, web design for Lifestyle Uganda and offer music promotion to artists of all kind around Uganda. WhatsApp me on +256754863448.

Recommended For You

Mega Dee to retire from music after final 2025 show.
Entertainment

Gen. Mega Dee Says He’s Retiring From Music at the End of 2025

by Kisitu Peter
June 3, 2025
Bebe Cool Unleashes Bold New Album Break The Chains.
Entertainment

Bebe Cool Drops Long-Awaited Album “Break The Chains” at Star-Studded Listening Party

by Wafula Steven
June 3, 2025
Dlala Thukzin celebrates new EP and Isgubhu cover feature.
Entertainment

Dlala Thukzin Named Apple Music’s Latest Isgubhu Cover Star

by Kisitu Peter
May 9, 2025
Entertainment

The Ben Is Bringing His ‘Plenty Love’ Tour to Uganda

by Kisitu Peter
March 26, 2025
ADVERTISEMENT

Related Articles

Kenya’s Benchmark Solutions

Uganda’s Mbarara Makhan Singh Market to Undergo US$11.6 Million Redevelopment

2 years ago
tecno

TECNO Announces Exclusive Partnership with CAF for AFCON 2023

2 years ago
Airtel Nelson Mandela Statue (1)

Nelson Mandela Statue Is Unveiled at Namboole by Airtel Uganda

3 years ago

Popular News

  • Airtel Nelson Mandela Statue (1)

    Nelson Mandela Statue Is Unveiled at Namboole by Airtel Uganda

    0 shares
    Share 0 Tweet 0
  • Singer Azawi Returns With a Deluxe Version of ‘African Music’ Album

    0 shares
    Share 0 Tweet 0
  • Exploring DSTV Packages and Prices in Uganda

    1 shares
    Share 0 Tweet 0
  • Ugandan Footballer Steven Sserwadda Signs MLS Contract With New York Red Bulls

    0 shares
    Share 0 Tweet 0
  • Sri Lanka’s Gotabaya Rajapaksa and Ranil Wickremesinghe Step Down to Allow Unity

    0 shares
    Share 0 Tweet 0

Connect With Us

Join our Newsletter

Who We Are

Now Then Digital | Breaking News from Uganda & Africa

Latest headlines from Uganda, Africa & the world. Explore politics, entertainment, sports, finance & more on Now Then Digital.

Sign Up For Our Newsletter

Now On Pinterest

Uganda National ID Cards Cannot Be Used as Loan Security

NIRA Issues Warning Against Using National IDs for Loans

cropped-william-ruto-declared-winner-in-kenya.webp

William Ruto Wins Kenyan Election

From Our Partners

  • Editorial Policy
  • Disclaimer
  • Corrections Policy
  • Fact-Checking Policy
  • DMCA Policy

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
    • Movies
    • Music
    • Sports
  • Lifestyle
    • Fashion
    • Travel
    • Tech
  • Health
  • Food

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.