• About
  • Contact
Saturday, September 6, 2025
  • Login
No Result
View All Result
NEWSLETTER
Now Then Digital
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
No Result
View All Result
Now Then Digital
No Result
View All Result
ADVERTISEMENT
Home Entertainment

Universal Music Group Kenya Welcomes Promising Talent Savinnah

The decision to bring Savinnah into the fold was met with great enthusiasm, as she possesses immense potential to become one of the leading artists in East Africa.

Wafula Steven by Wafula Steven
July 3, 2023
in Entertainment, Kenya, Music
Reading Time: 5 mins read
1 0
A A
0
Universal Music Group Kenya Signs Rising Star Savinnah

Savinnah

0
SHARES
22
VIEWS
Share on FacebookShare on Twitter

Universal Music Group Kenya (UMG Kenya) recently announced the signing of talented up-and-coming artist, Savinnah, marking a significant milestone for both the artist and the label.

KAMPALA, UGANDA | NOW THEN DIGITAL — Universal Music Group (UMG) Kenya has made an exciting announcement, unveiling the signing of a rising star, Savinnah.

The 21-year-old musician, according to Universal Music Kenya’s general manager John Andrews, possesses remarkable potential to become one of East Africa’s most prominent artists.

Universal Music Group Kenya Savinnah

The recent signing of Savinnah by Universal Music Group Kenya marks a significant milestone in her promising career. With the support of Universal Music Kenya and its esteemed team, Savinnah’s musical journey is set to soar to new heights. As the artist embraces this opportunity, her distinct voice and exceptional talent are sure to captivate audiences and leave an indelible mark on the East African music industry.

A Talent Worth Noticing

Reflecting on his initial encounter with Savinnah’s music, Andrews shared his immediate impulse to reach out and comprehend her aspirations and ambitions within the industry. Andrews describes the artist as not only impressive in her musical abilities but also as a remarkable individual.

He expresses his conviction in the decision to welcome Savinnah into the UMG family, asserting that her remarkable qualities make her an unparalleled addition.

With an unwavering commitment to delivering excellence and offering the finest in music, Universal Music Kenya affirms that Savinnah effortlessly fulfills all the necessary criteria.

“I recall calling her immediately when I first heard her just to understand what her aspirations and goals were in the music industry. the young lady that answered was a joy not only as an artist but as a person,” Andrews said.

“If you’re lucky enough to know Savinnah, then you will surely appreciate her, she is amazing. The decision to sign her to the UMG family was a no-brainer and this girl is one for the ages. In our quest to always be the best and give the best in regard to music, Savinnah ticks all the boxes.”

The Journey of Savinnah: From Joy Ciru to a Budding Star

From an early age, Savinnah, born Joy Ciru, demonstrated an innate passion for music. Singing along to popular tunes on the radio kindled her interest, eventually leading her to master the guitar and piano.

ADVERTISEMENT

Nonetheless, Savinnah’s journey towards recognition has not been without its obstacles, as she confronted overwhelming self-doubt along the way.

Each lyric, every melody she crafted, became subjects of personal scepticism regarding their quality and her place within the industry. The artist expressed concern over the potential influence her music might have on young listeners.

Youmight also like

Pioneer of Christian rap Lecrae set for Kigali concert.

US rapper Lecrae to perform in Kigali for the first time

September 5, 2025
Zari shuts down paternity rumours after Diamond’s remarks.

‘They’re his’ – Zari Hassan on children with Diamond Platnumz

September 5, 2025
Rising East African talent takes centre stage at MTF

MultiChoice Talent Factory Welcomes New Cohort in East Africa

July 25, 2025
The five-time Grammy winner joins the 2026 class alongside global stars including Miley Cyrus and Bone Thugs-N-Harmony.

Angélique Kidjo is to be honoured with a Hollywood Walk of Fame star — a first for an African artist

July 4, 2025

However, amidst these doubts that frequently afflict even the most established artists, Savinnah finds solace in knowing that a group of individuals believed in her and recognized the unique essence of her music and craft. It is through this support and belief that she was signed to Universal Music Group, assuring her that she is on the right path.

“As much as these doubts will probably always linger in my head, as it happens with almost all artists even the most established ones, I do sleep well at night knowing that a group of individuals believed in me and saw something special about my music and craft, and through that Savinnah was signed to Universal Music Group.”

A Welcome Addition to Universal Music Kenya

Savinnah now joins the esteemed roster of Universal Music Kenya alongside fellow artists Ethic Entertainment, Muthaka, and Nikita Kering.

With her distinctive talent and unwavering dedication, Savinnah is poised to make a significant impact on the East African music scene, bringing forth her unique style and contributing to the rich musical tapestry of the region.

Editor’s Note: Please contact press@nowthendigital.com if you find any of the content to be inaccurate or outdated. 

You’re reading nowthendigital.com — which breaks the news about Uganda, Kenya, Nigeria, South Africa and the rest of the world, day after day. Be sure to check out our homepage for all the latest news, and follow NOW THEN DIGITAL on YouTube, Google, Web Stories, Google News, Medium, LinkedIn, Twitter, Reddit, Pinterest, Linktr, Buy Me a Coffee, Truth Social, and Flipboard to stay in the loop.

Source: Now Then Digital
ADVERTISEMENT
Wafula Steven

Wafula Steven

Am Wafula Steven, a seasonal writer for Now Then Digital, as well as a teacher, digital marketer, public relations specialist, and blogger known as 'Doc Stevens'.

Recommended For You

Pioneer of Christian rap Lecrae set for Kigali concert.
Entertainment

US rapper Lecrae to perform in Kigali for the first time

by Wafula Steven
September 5, 2025
Zari shuts down paternity rumours after Diamond’s remarks.
Entertainment

‘They’re his’ – Zari Hassan on children with Diamond Platnumz

by Kisitu Peter
September 5, 2025
Rising East African talent takes centre stage at MTF
Entertainment

MultiChoice Talent Factory Welcomes New Cohort in East Africa

by Now Then Digital
July 25, 2025
The five-time Grammy winner joins the 2026 class alongside global stars including Miley Cyrus and Bone Thugs-N-Harmony.
Entertainment

Angélique Kidjo is to be honoured with a Hollywood Walk of Fame star — a first for an African artist

by Wafula Steven
July 4, 2025
ADVERTISEMENT

Related Articles

Daniel Richard Makayi Nangalama Appointed as Acting Executive Director for UNBS

Daniel Richard Makayi Nangalama Appointed as Acting Executive Director for UNBS

2 years ago
now then digital breaking news

Corruption Admission: NUP Calls for Mpuuga’s Immediate Step Down

2 years ago
Amos Lugolobi has been arrested

Amos Lugolobi: Ugandan Minister Arrested

2 years ago

Popular News

  • Pioneer of Christian rap Lecrae set for Kigali concert.

    US rapper Lecrae to perform in Kigali for the first time

    0 shares
    Share 0 Tweet 0
  • Who Was Anna Maria von Stockhausen: A Victim of Witch-Hunts in the 18th Century

    0 shares
    Share 0 Tweet 0
  • The Best Weight Gain Pills: Hydrolyzed Salmon Protein Or Crazy Nutrition?

    0 shares
    Share 0 Tweet 0
  • How Manufacturers Use RPA to Optimize Order Fulfillment

    0 shares
    Share 0 Tweet 0
  • Nikki Duval Weight Loss Journey: A Transformation That’s Making Waves Online

    0 shares
    Share 0 Tweet 0

Connect With Us

Join our Newsletter

Who We Are

Now Then Digital | Breaking News from Uganda & Africa

Latest headlines from Uganda, Africa & the world. Explore politics, entertainment, sports, finance & more on Now Then Digital.

Sign Up For Our Newsletter

Now On Pinterest

cropped-nowthendigital.com__Azawi-receive-YouTube-silver-play-button-1.webp

YouTube Awards Azawi, Will Smith wins Oscar and More

Ayra Starr goes diamond in France

Nigerian Singer Ayra Starr's 'Rush' Earns Diamond Certification in France

Singer MohBad Passes Away at Age 27

Nigerian Singer MohBad Passes Away at Age 27

From Our Partners

  • Editorial Policy
  • Disclaimer
  • Corrections Policy
  • Fact-Checking Policy
  • DMCA Policy

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
    • Movies
    • Music
    • Sports
  • Lifestyle
    • Fashion
    • Travel
    • Tech
  • Health
  • Food

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.