Tash Shah, a UK-based music executive, has joined TuneCore as VP, following a 12-year stint at Spotify.
CUPERTINO, CALIFORNIA | NOW THEN DIGITAL — Tash Shah, a UK-based music executive, has recently joined TuneCore, an independent digital music distribution, publishing, and licensing company, following a remarkable 12-year tenure at Spotify.
The announcement of her appointment was made this week. She will now serve as VP, International, taking over from Faryal Khan-Thompson, who recently moved to Downtown-owned DIY distributor CD Baby as Senior Vice-President of Marketing and Community Engagement.
Expressing her gratitude on LinkedIn, Tash Shah thanked Spotify founder Daniel Ek for creating what she described as an incredible opportunity. She also acknowledged TuneCore CEO Andreea Gleeson and parent company Believe for her new role.
“After a wonderful (mind-bending, all-consuming, life-changing) 12-year journey with Spotify, I’m joining the incredible team at TuneCore and I feel in my bones that this warrants a shout out. Thanks forever to Daniel Ek for making just about the coolest thing I could ever have imagined. Thanks to my dad for telling me about this “interesting Swedish internet company where you can listen to music very easily” and sending me an invite code… And for the new gig: thanks to Andreea Gleeson and Believe for inviting me to join the team. I’m so looking forward to supporting artists at every stage, and growing their world and ours, together,” she said.
During her time at Spotify, Tash Shah held various positions, including Director for Growth Programmes, Global Head of Student Premium, and Head of Consumer Marketing for the UK and Netherlands.
Before joining Spotify, she worked as the Marketing Manager at UK-based internet service provider Easynet Connect.
Earlier this week, Believe and TuneCore released the AI in Music Report, aiming to assess the adoption and perception of artificial intelligence within the independent music community.
Meanwhile, Spotify is implementing a second round of job cuts, affecting about 2% of its workforce, or approximately 200 employees, following an earlier round in January that impacted about 6% of the global workforce, equivalent to some 600 employees.
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