Apple Music has announced that Kash Kaaria, an Afro-pop singer-songwriter from East Africa, is the latest artist to be featured in its Up Next artist development program.
KAMPALA, UGANDA | NOW THEN DIGITAL — Kenyan singer-songwriter Kash Kaaria, known by her real name Mukami Kaaria, has been chosen as the latest artist to join Apple Music’s Up Next artist development program in East Africa.
This recognition by Apple Music highlights Kaaria’s talent and represents an exciting opportunity for her to reach a wider audience.
Apple Music has announced that Afro-pop singer-songwriter Kash Kaaria, also known as Mukami Kaaria, is the latest artist to be featured in its Up Next artist development program in East Africa.
A Rising Star from Kenya
Expressing her gratitude, Kash Kaaria states, “I am truly honored to be selected as Apple Music’s Up Next artist. Being in an emerging market like Kenya and being recognized by Apple Music just goes to show that it really doesn’t matter where you’re from, it’s the passion and work that will take you to greater heights.”
Kaaria’s Unique Afro-Pop Sound
Drawing inspiration from her Swahili African roots, Kash Kaaria combines the rich rhythms and melodies of her Kenyan heritage with electronic beats, resulting in an eclectic Afro-pop sound that has resonated with listeners worldwide.
From Kenya to London
Currently based in London, Kaaria’s music transcends borders, while she remains connected to her home country, frequently returning to perform at events and festivals. In 2018, she even had the honor of opening for Grammy Award-winning Jamaican artist Koffee at Nairobi’s prestigious Blankets and Wine festival.
Musical Offerings and Future Projects
Kaaria’s debut EP, “Strings Attached” (2021), released through Black Icon Entertainment and available for streaming on Apple Music, beautifully blends classical and futuristic elements, exploring universal themes of love and self-discovery.
Her upcoming double volume EP, “Acme,” set for release in July, promises to further showcase her talent for genre-fusion.
Apple Music’s Up Next Legacy
Apple Music’s Up Next artist development program has a history of spotlighting the next wave of creative talent since its inception in August 2017.
Notably, Nigerian Grammy Award winners Burna Boy and Tems were the first two African artists to receive global recognition through the program in 2019 and 2021, respectively.
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Kash Kaaria on Apple Music’s East Africa Up Next Playlist
As the latest Up Next artist from East Africa, following Mau from nowhere, Kash Kaaria will be featured prominently on Apple Music’s East Africa Up Next playlist.
This curated playlist, genre agnostic and hand-picked by Apple Music editors worldwide, showcases a dynamic class of new and emerging artists. It serves as a platform for global exposure, allowing listeners to discover exciting talents like Kash Kaaria.
A Global Roster of Up Next Talent
The extensive Up Next roster includes Grammy-nominated and critically acclaimed artists such as 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WRLD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Foushee, and Tems.
Apple Music’s Up Next program continues to serve as a global stage for emerging talents across various genres, cementing its reputation as a platform that spotlights the future stars of the music industry.
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