Nigerian superstar Burna Boy will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi, which will take place in Istanbul, Turkey on June 10, 2023.
KAMPALA, UGANDA | NOW THEN DIGITAL — Nigerian superstar Burna Boy will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi, alongside another yet-to-be-announced global sensation. The show will take place at the Atatürk Olympic Stadium in Istanbul on Saturday, June 10, 2023.
- Burna Boy is a multi-platinum-selling and Grammy Award-winning performer, songwriter, and producer. He recently had a record-breaking year and his sixth solo album, Love, Damini, was released.
- Together with Pepsi ambassadors and football royalty Leo Messi, Vini Jr., and Euro-winning Lionesses star Leah Williamson, he is urging fans to share their finest dance routines and ball skills on TikTok with the hashtag #PepsiKickOffShow.
The UEFA Champions League Final Kick Off Show by Pepsi is a significant part of UEFA’s joint efforts with Pepsi MAX to reach new and younger audiences with some of the biggest names and rising stars in music.
Grammy Award-winning vocalist, songwriter, and producer Burna Boy has sold multiple platinum albums. He just finished a year that set records and had his sixth solo album, Love, Damini, released.
Burna Boy is also a huge football fan himself and believes that music and football are the ultimate combination.
“As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That’s why I’m so excited to be performing on the Pepsi stage at this year’s final. Music and football are the ultimate combination, so you already know I’ll be bringing the vibes and making magic in Istanbul. The world isn’t ready for what we have in store!”
— Burna Boy (@burnaboy) March 16, 2023
In a statement, Guy-Laurent Epstein, UEFA’s head of marketing, said:
“The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with the some of the biggest names and rising stars in music. We’re excited to showcase a line-up of talented artists at this season’s final in Istanbul in what is sure to be an energetic and memorable performance.”
In order to encourage fans to show off their best dance moves or ball skills by posting them to TikTok using the hashtag #PepsiKickOffShow, he has joined up with Pepsi ambassadors and football royalty, including world champion Leo Messi, reigning UCL champion Vini Jr., and Euro-winning Lionesses star Leah Williamson.
The top entries will be hand-selected to participate in the 2023 UEFA Champions League Final Kick Off Show by Pepsi performance and showcase their talents.
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