Tanzanian cosmetics chain store, Atsoko, has announced its collaboration with local singer and songwriter, Cherry, who will serve as the company’s new brand ambassador.
KAMPALA, UGANDA | NOW THEN DIGITAL — Tanzanian cosmetics chain store, Atsoko, has announced its collaboration with local singer and songwriter, Cherry, who will serve as the brand’s new ambassador.
The partnership brings together Atsoko, a well-respected homegrown company known for its trusted products, and Cherry, a rising star in the Tanzanian music scene.
Cherry’s Rise to Stardom and Music Career
Cherry gained recognition when she participated in the 2020 Bongo Star Search competition, securing a spot in the Top 10. She is currently signed to Bxtra Records, and her captivating performances have captured the attention of many music enthusiasts.
Embracing Atsoko’s Mission of Empowerment
During the launch event held at the Regency Hotel Mikocheni in Dar es Salaam on June 13, Cherry expressed her admiration for Atsoko’s mission to empower women from diverse backgrounds through beauty.
She believes that the partnership with Atsoko will reinforce this empowering vision.
“When I was growing up, I always admired how makeup had the power to transform and uplift. Now, as I join forces with Atsoko as their brand ambassador, I would like to testify to Atsoko’s empowering and inclusive approach to beauty, celebrating individuality and self-expression. Together, we’re going to embrace the transformative power of makeup, skincare and music.” she said.
Cherry’s Testimonial and Celebration of Individuality
Reflecting on her personal journey, Cherry emphasized the transformative and uplifting power of makeup while growing up.
As she joins forces with Atsoko as their brand ambassador, she aims to testify to Atsoko’s empowering and inclusive approach to beauty, which celebrates individuality and self-expression. Together, they plan to embrace the transformative power of makeup, skincare, and music.
Cherry’s Recent EP Release: Soundtrack
On March 18, Cherry released a four-track EP titled Soundtrack, which served as the musical backdrop for the M-Net-produced romance drama, Love Transfusion.
The EP, produced by V50 Beats and Blaq Beats and written by Cherry and Patrick Alsina, combines the irresistible sounds of bongo flava and R&B with Cherry’s mellow vocals. It explores the complexities of romantic relationships, conveying yearnings, joys, and disappointments.
Atsoko’s Contributions to Tanzanian Entertainment
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Established in 2012, Atsoko has played a significant role in the Tanzanian entertainment industry. The company actively collaborates with popular TV shows like Bongo Star Search, Miss Tanzania, and Bingwa.
Additionally, Atsoko is involved in learning and women empowerment initiatives, demonstrating its commitment to talent development and self-expression.
Recognition and Awards
Atsoko’s commitment to excellence has been recognized in Tanzania’s business community. The company received an honor at the Tanzania’s Top 100 mid-sized companies’ awards in 2018, further validating its dedication to providing high-quality products and services.
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