• About
  • Contact
Friday, May 30, 2025
  • Login
No Result
View All Result
NEWSLETTER
Now Then Digital
23 °c
Kampala
22 ° Fri
23 ° Sat
23 ° Sun
22 ° Mon
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
No Result
View All Result
Now Then Digital
No Result
View All Result
ADVERTISEMENT
Home Entertainment Music

AWAL Expands into West Africa, Taps Nigerian Exec Excel Joab for Leadership

Kisitu Peter by Kisitu Peter
January 25, 2024
in Music, Nigeria
Reading Time: 2 mins read
1 0
A A
0
AWAL Expands
0
SHARES
8
VIEWS
Share on FacebookShare on Twitter

Lagos, Nigeria | NOW THEN DIGITAL — Sony Music-backed distro AWAL is making moves in West Africa, expanding after venturing into India and South Asia last year. Nigerian music exec Excel Joab takes the lead in A&R and artist development, joining a scene already buzzing with companies like EMPIRE and ONErpm.

exec Excel Joab

AWAL, founded by Lonny Olinick, takes a fresh and artist-friendly approach to the music biz. With offices worldwide, it aims to shake up the traditional recording industry. The goal? Empower artists with global label resources while letting them keep ownership and control over their music.

What do they offer? Everything from global marketing, creative support, and synchronization to brand partnerships, radio promotion, distribution, and real-time music analytics.

Excel Joab, a creative consultant and podcaster with experience at Boomplay Nigeria, is all in on AWAL’s quest to discover and nurture talent. Excited about joining AWAL, he says, “I am thrilled to join the talented team at AWAL and contribute to the continued success of this innovative company.”

Youmight also like

Dlala Thukzin celebrates new EP and Isgubhu cover feature.

Dlala Thukzin Named Apple Music’s Latest Isgubhu Cover Star

May 9, 2025

The Ben Is Bringing His ‘Plenty Love’ Tour to Uganda

March 26, 2025

King Charles III Shares Playlist Featuring Davido on Apple Music

March 11, 2025
Singer Baby Gloria Shares Engagement News with Fiancé Jonas Mbaleka

Singer Baby Gloria Shares Engagement News with Fiancé Jonas Mbaleka

March 10, 2025

Ben Akinbola, AWAL’s head of growth, is thrilled about Excel leading the charge in Africa. AWAL’s mission is clear: partner with independent artists to shape culture. With Excel’s experience and entrepreneurial mindset, he’s the right person for the job.

So far, 21 AWAL artists have soared past 1 billion streams globally. The roster includes rising stars and big names like Little Simz, JVKE, Tom Misch, deadmau5/Kx5, Disclosure, JPEGMAFIA, Nick Cave and the Bad Seeds, Young the Giant, Sbtrkt, Jungle, and Lizzy McAlpine.

ADVERTISEMENT

In the latest move, former managing director Paul Hitchman was promoted to global COO, reinforcing AWAL’s commitment to empower independent artists throughout their careers. The beat goes on for AWAL and its mission in the music world.

Source: Now Then Digital
ADVERTISEMENT
Kisitu Peter

Kisitu Peter

Am a seasonal writer at Now Then Digital. I am a writer, digital marketer, music promoter, public relations specialist, and blogger known as 'Promoter Peter K'. I work with artists of all kinds. WhatsApp/Call +256703389714 for business.

Recommended For You

Dlala Thukzin celebrates new EP and Isgubhu cover feature.
Entertainment

Dlala Thukzin Named Apple Music’s Latest Isgubhu Cover Star

by Kisitu Peter
May 9, 2025
Entertainment

The Ben Is Bringing His ‘Plenty Love’ Tour to Uganda

by Kisitu Peter
March 26, 2025
Entertainment

King Charles III Shares Playlist Featuring Davido on Apple Music

by Wafula Steven
March 11, 2025
Singer Baby Gloria Shares Engagement News with Fiancé Jonas Mbaleka
Entertainment

Singer Baby Gloria Shares Engagement News with Fiancé Jonas Mbaleka

by Ssendaza Ismail
March 10, 2025
ADVERTISEMENT

Related Articles

pineapple foods that kill parasites in humans

Parasite Cleansing Diet: Foods that Kill and Expel Parasites from Your Body

2 years ago
how to test for lyme disease

How to Test for Lyme Disease: Comprehensive Guide and Methods

2 years ago
airline

Uganda Airlines Launches Direct Service Linking Mumbai and Entebbe

2 years ago

Popular News

  • ari melber biography

    The Relationship Status of Ari Melber: Updates on the Personal Life of the News Anchor

    0 shares
    Share 0 Tweet 0
  • From Stenographer to Viral Sensation: The Story of Debra Bollman and Her Daughter Sophia’s Rise to Fame

    0 shares
    Share 0 Tweet 0
  • Symptoms and Treatment of Pernicious Anemia Tongue

    0 shares
    Share 0 Tweet 0
  • Diamond Platnumz, Rema, Tyla, Makhadzi Among Winners at Trace Awards 2025

    0 shares
    Share 0 Tweet 0
  • 7 Surprising Health Benefits of Cloves for Women

    0 shares
    Share 0 Tweet 0

Connect With Us

Join our Newsletter

Who We Are

Now Then Digital | Breaking News from Uganda & Africa

Latest headlines from Uganda, Africa & the world. Explore politics, entertainment, sports, finance & more on Now Then Digital.

Sign Up For Our Newsletter

Now On Pinterest

upc candidate (1)

Sarah Aguti Wins Dokolo District Woman MP By-Election Landslide Victory

cropped-nowthendigital.com_Leading-Vibe-Radio-with-Tems-on-Apple-Music-1-1.webp

Singer Tems Joins Apple Music 1, Wizkid Releases ‘True Love'

From Our Partners

  • Editorial Policy
  • Disclaimer
  • Corrections Policy
  • Fact-Checking Policy
  • DMCA Policy

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
    • Movies
    • Music
    • Sports
  • Lifestyle
    • Fashion
    • Travel
    • Tech
  • Health
  • Food

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.