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Coke Studio Returns After 2 Years with Zulitums and Fik Fameica Representing Uganda

This season, which commenced on August 31, 2023, carries the theme "Be Who You Are" and promises an exciting blend of cultures and music.

Bwetunge Ivan by Bwetunge Ivan
August 31, 2023
in Entertainment, Music, Uganda
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Coke Studio Returns with Be Who You Are Theme

Coke Studio Returns After 2-Year Break. Photo: Twitter

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Zulitums and Fik Fameica, well-known Ugandan artists, are representing their country as Coke Studio returns after a two-year break.

KAMPALA, UGANDA | NOW THEN DIGITAL — Coke Studio, the acclaimed regional music extravaganza, is making a comeback after a two-year hiatus. The new season, themed “Be Who You Are,” kicked off on August 31, 2023, promising a remarkable fusion of cultures and sounds.

Headlined by American artist Jon Batiste, this year’s Coke Studio features a collaboration anthem titled “Be Who You Are (Real Magic)” with K-Pop group NewJeans, Grammy winner Camilo, UK singer-songwriter Cat Burns, and Atlanta rapper J.I.D.

Fik Fameica to Represent Uganda as Coke Studio Returns After 2-Year Break
Fik Fameica

Uganda is well-represented by top artists Zulitums and Fik Fameica, alongside renowned names like Yung Stunna and Nasty C from South Africa, Mayorkun and Buju from Nigeria, and international sensations Sam Smith and Imagine Dragons.

Zulitums Represent Uganda as Coke Studio Returns After 2-Year Break
Zulitums

Arthur Akankwasa, Senior Franchise Manager for Coca-Cola in Uganda, expressed excitement about connecting with a new generation of consumers, especially Gen Z, through this cross-cultural experience.

“This season promises to be nothing short of magical and awe-inspiring, featuring an impressive lineup of artists curated for the enjoyment of our consumers,” said Arthur Akankwasa, Senior Franchise Manager overseeing Coca-Cola operations in Uganda,” Arthur said.

“This period provides a unique opportunity for Coca-Cola to connect with a new generation of consumers, specifically focusing on the Gen Z demographic. In a time where the world is at our fingertips, we’re excited to bring a fresh cross-cultural experience that resonates deeply,” he added.

The new Coke Studio season will feature captivating activities such as festivals, listening parties, and campus tours across the country. Get ready for a magical and awe-inspiring musical journey!

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Editor’s Note: Please contact press@nowthendigital.com if you find any of the content to be inaccurate or outdated.

You’re reading nowthendigital.com — which breaks the news about Uganda, Kenya, Nigeria, South Africa and the rest of the world, day after day. Be sure to check out our homepage for all the latest news, and follow NOW THEN DIGITAL on YouTube, Google, Web Stories, Google News, Medium, LinkedIn, Twitter, Reddit, Pinterest, Linktr, Buy Me a Coffee, Truth Social, and Flipboard to stay in the loop.

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Bwetunge Ivan

Bwetunge Ivan

Seasonal writer at Now Then Digital. I specialize in logo design, branding, web design for Lifestyle Uganda and offer music promotion to artists of all kind around Uganda. WhatsApp me on +256754863448.

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