• About
  • Contact
Sunday, July 13, 2025
  • Login
No Result
View All Result
NEWSLETTER
Now Then Digital
23 °c
Kampala
22 ° Fri
23 ° Sat
23 ° Sun
22 ° Mon
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
  • HOME
  • NEWS
  • POLITICS
  • BUSINESS
  • TECH
  • ENTERTAINMENT
  • LIFESTYLE
  • TIPS & ADVICE
No Result
View All Result
Now Then Digital
No Result
View All Result
ADVERTISEMENT
Home Entertainment

COLORSxSTUDIOS and Spotify Partner to Bring Ayra Starr’s Electrifying Performance to the Masses

COLORSxSTUDIOS and Spotify are collaborating to spotlight new talent across the globe through a partnership that will feature selected African artists.

Wafula Steven by Wafula Steven
April 17, 2025
in Entertainment, Music, Nigeria
Reading Time: 4 mins read
1 0
A A
0
nowthendigital.com__the colorsxstudios spotify partner

Ayra Starr is the first performer to be featured for the Spotify COLORS collaboration, which has been receiving worldwide recognition in recent years. FILE PHOTO

0
SHARES
50
VIEWS
Share on FacebookShare on Twitter

COLORSxSTUDIOS and Spotify have announced a new partnership that will showcase select African artists, reflecting their mutual commitment to discovering hot new talent.

KAMPALA | NOW THEN DIGITAL — Reflecting their mutual commitment to spotlighting hot new talent across the globe, COLORSxSTUDIOS and Spotify have announced an exciting new partnership that will showcase selected African artists. 

  • With COLORSxSTUDIOS and Spotify collaborating to amplify up-and-coming Nigerian artists from their RADAR Africa playlist, the brand is known for its videos of rising stars performing their breakout songs against striking, monochromatic backgrounds.
  • Read also: Spotify said Nomfundo Moh has been selected for its EQUAL Africa programme, which targets African female artists.

The artists will also be featured on the COLORSxSTUDIOS website for fans to learn about their stories and the inspiration that guides their music.

Known for its videos of rising stars performing their breakout tracks against a striking, monochromatic backdrop, COLORSxSTUDIOS is teaming up with Spotify to amplify selected up-and-coming Nigerian artists from their RADAR Africa playlist. 

Spotify’s RADAR Africa programme aims to support emerging artists and put them on the map by presenting them to new audiences. 

A product of the programme, the RADAR Africa playlist is the number one spot for Spotify listeners to discover their new favourite tracks from the continent.

Youmight also like

The five-time Grammy winner joins the 2026 class alongside global stars including Miley Cyrus and Bone Thugs-N-Harmony.

Angélique Kidjo is to be honoured with a Hollywood Walk of Fame star — a first for an African artist

July 4, 2025
Kasozi resigns as Kitara president following Uganda Cup triumph.

Kitara FC: Deo Kasozi exits after transforming club’s fortunes

June 10, 2025
Winnie Nwagi rejects claims of performing under the influence.

Ugandan pop star Winnie Nwagi denies drug use rumors, calls claims ‘damaging’

June 3, 2025
Mega Dee to retire from music after final 2025 show.

Gen. Mega Dee Says He’s Retiring From Music at the End of 2025

June 3, 2025

Recently, Nigeria’s musical talent has been receiving worldwide recognition and the first performer featured for the Spotify COLORS collaboration, Ayra Starr, is no exception. 

The Lagosian artist has quickly become one of the most exciting voices to come out of Africa’s most populous city. 

ADVERTISEMENT

After sharing her eponymous debut EP in 2021 featuring standout singles such as ‘Away’ and ‘Sare’, she went on to cement her promising status by releasing her debut full-length album ‘19 & Dangerous’ later that year. 

Over the course of the eleven-track project, which includes contributions from the likes of Foushée and CKay, Ayra Starr showcases her musical prowess with punchy, vivid tracks like ‘Fashion Killer’ and ‘Bloody Samaritan’.

“It’s such an honour to be heard on COLORS and to be a Spotify RADAR artist all at once. I have watched so many COLORS videos over the years and always imagined what mine would look like, and I can certainly say I am proud of it!” says Ayra Starr. 

“The song ‘Ase’ is very dear to my heart and I am so excited to share it with the world. I hope it empowers people the way it empowers me,” she adds.

With more than 1.4 million monthly listeners on Spotify, Ayra Starr is a force to be reckoned with. For her COLORS debut, she sets the stage alight with her brand new single ‘ASE’. 

Serving as another slice of the artist’s signature Afrosoul sound, the track showcases her infectious vocals and confidence, empowering lyrics against a bouncy soundscape.

“The marriage between COLORS and Spotify is the perfect way to showcase the talent of artists featured on RADAR Africa,” says Lead Music Strategy and Operations for Spotify Africa, Melanie Triegaardt.

“This partnership represents our commitment to driving artist discoverability on the Spotify platform and helping them reach audiences beyond their home markets,” she adds, highlighting the importance of the collaboration for encouraging the growth of African artists.

“We are excited to get behind Ayra Starr as one of Africa’s fastest rising exports and we can’t wait to see what more this partnership will bring.”

Through collaborations with key music platforms like COLORS, which are dedicated to providing stages for non-ordinary expression, and through proprietary platforming efforts like RADAR Africa, Spotify remains committed to deepening the connection between fans and artists while providing support to African musicians destined for worldwide fame.

Fans should be sure to watch this space, as the collaboration still has much more to come. To check out Ayra Starr’s COLORS performance and discover more, music lovers can visit https://colors.lnk.to/ayracxs. 

About Spotify

Spotify transformed music listening forever when it launched in 2008. 

Discover, manage and share over 82 million tracks, including more than 3.6 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, online, and ad-free music listening experience. 

Today, Spotify is the world’s most popular audio streaming subscription service with 420m users, including 182m subscribers, across 184 markets.

Source: Now Then Digital
Tags: ayra starr performance colorsxstudioscolorsxstudioscolorsxstudios spotifycolorsxstudios spotify announced partnershipcolorsxstudios spotify ayra starrcolorsxstudios spotify collaboratingcolorsxstudios spotify partnerspotify
ADVERTISEMENT
Wafula Steven

Wafula Steven

Am Wafula Steven, a seasonal writer for Now Then Digital, as well as a teacher, digital marketer, public relations specialist, and blogger known as 'Doc Stevens'.

Recommended For You

The five-time Grammy winner joins the 2026 class alongside global stars including Miley Cyrus and Bone Thugs-N-Harmony.
Entertainment

Angélique Kidjo is to be honoured with a Hollywood Walk of Fame star — a first for an African artist

by Wafula Steven
July 4, 2025
Kasozi resigns as Kitara president following Uganda Cup triumph.
News

Kitara FC: Deo Kasozi exits after transforming club’s fortunes

by Wafula Steven
June 10, 2025
Winnie Nwagi rejects claims of performing under the influence.
Entertainment

Ugandan pop star Winnie Nwagi denies drug use rumors, calls claims ‘damaging’

by Kisitu Peter
June 3, 2025
Mega Dee to retire from music after final 2025 show.
Entertainment

Gen. Mega Dee Says He’s Retiring From Music at the End of 2025

by Kisitu Peter
June 3, 2025
ADVERTISEMENT

Related Articles

Uganda’s Jacob Kiplimo shines with record-breaking marathon debut in London

Uganda’s Jacob Kiplimo shines with record-breaking marathon debut in London

3 months ago
Kawempe North By-Election: NUP Picks Luyimbazi as Flagbearer

Kawempe North By-Election: NUP Picks Luyimbazi as Flagbearer

5 months ago
how to test for lyme disease

How to Test for Lyme Disease: Comprehensive Guide and Methods

2 years ago

Popular News

  • Anna Maria von Stockhausen Accused Victim of Superstition

    Who Was Anna Maria von Stockhausen: A Victim of Witch-Hunts in the 18th Century

    0 shares
    Share 0 Tweet 0
  • From Stenographer to Viral Sensation: The Story of Debra Bollman and Her Daughter Sophia’s Rise to Fame

    0 shares
    Share 0 Tweet 0
  • Vaccines Associated With COVID-19 Cause Hearing Loss: WHO Investigates

    0 shares
    Share 0 Tweet 0
  • Key Tips to Identify Fake X Accounts Amid Growing Misinformation

    0 shares
    Share 0 Tweet 0
  • Nikki Duval Weight Loss Journey: A Transformation That’s Making Waves Online

    0 shares
    Share 0 Tweet 0

Connect With Us

Join our Newsletter

Who We Are

Now Then Digital | Breaking News from Uganda & Africa

Latest headlines from Uganda, Africa & the world. Explore politics, entertainment, sports, finance & more on Now Then Digital.

Sign Up For Our Newsletter

Now On Pinterest

Azawi Live At Serena dates and venue announced

Azawi Confirms 'Azawi Live At Serena' Concert

Housing Minister Dangiwa named Chairman of Shelter Afrique AGM Bureau

Nigeria's Housing Minister Assumes Chairmanship of Shelter Afrique AGM Bureau

From Our Partners

  • Editorial Policy
  • Disclaimer
  • Corrections Policy
  • Fact-Checking Policy
  • DMCA Policy

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
    • Movies
    • Music
    • Sports
  • Lifestyle
    • Fashion
    • Travel
    • Tech
  • Health
  • Food

© 2025 Now Then Digital - Breaking News from Uganda, Kenya, Nigeria & South Africa.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.