Luka Modric, the Real Madrid and Croatia star, has taken his first step into football ownership by becoming a minority investor and co-owner of Swansea City, a team currently playing in the English Championship.
The 39-year-old joins the club’s ownership group alongside Andy Coleman, Brett Cravatt, Nigel Morris, and Jason Cohen. These investors bought out the previous majority owners, Jason Levien and Steve Kaplan, back in November.
Talking about his new role, Modric said he’s excited to be part of a club with strong roots, loyal fans, and big dreams. He hopes to share his experience from the top level of football and help Swansea grow both on and off the pitch.
Modric is still playing for Real Madrid for now, though his current deal ends after the 2024–25 season.
Swansea City said that bringing Luka on board shows they’re serious about their future. They believe his presence will shine an international spotlight on the club and support their development.
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Chief Executive Tom Gorringe called Modric a perfect example for players across the club—from the youth teams to the senior squad. He added that Luka’s enthusiasm and understanding of the club’s situation make him a valuable addition to the team behind the scenes.
The board echoed that, saying their early talks with Modric made it clear they shared the same vision for the club’s future.
Financially, Swansea has had a rough year. The club posted a pre-tax loss of £15.2 million for the year ending in June 2024, slightly better than the £17.9 million loss from the previous year. Their total income for the year was £21.5 million.
In a statement, the club pointed out that losses like this are pretty common in the Championship due to the high level of competition and the costs of running the stadium and training facilities. They also admitted there’s no quick fix coming from the Premier League in terms of revenue sharing, so for now, they’ll continue to lean on their ownership group for support while working to cut costs and put more money into the first team.
