In Uganda, 91 per cent of citizens have made an online purchase. If you haven’t, now’s the time. Here, nowthendigital.com examines the pros and cons of Jumia, the largest online shopping retailer in Uganda.
KAMPALA | NOW THEN DIGITAL — It is estimated that 91 per cent of Ugandans have purchased something online, and if you haven’t you might want to consider doing so now. nowthendigital.com reviews online shopping in Uganda with a closer look at Jumia.
- Did you know that 91 percent of Ugandans have made a purchase online? If you haven’t, now is the time to start.
- Jumia, which is active in more than 16 African countries, launched in Uganda in 2014. The online marketplace offers over 200,000 items at competitive prices.
- Jumia’s logistics service is a unique one for the African continent and is based on two pillars: its proprietary technology that aggregates demand for goods and matches it with supply capacity.
- Read also: How Mavo Kampala is helping to shape the Ugandan fashion and beauty industry through collaboration and partnerships.
Jumia is the largest pan-African e-commerce site, with a large community of sellers and vendors. It also offers logistics services, such as free shipping and returns.
And the best part? You can return the items for up to 7 days after the delivery date.
91 percent of Ugandans have made purchases online
Online shopping in Uganda is fast growing. The majority of Ugandans are between the ages of 18 and 30.
The majority of online businesses are owned by Ugandans. Approximately 91 percent of Ugandans have made purchases online.
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While this number may seem small, it represents a significant amount of consumers in the country. Online shopping in Uganda is popular among the young as they view imported products as being of a higher quality.
The internet is popular in Uganda, where 91 percent of its population has made an online purchase. This number suggests that internet access is ubiquitous in Uganda.
In addition, most Ugandans use the internet to buy a variety of products and services. There are several reasons for this, and many Ugandans are using it to make purchases of goods and services.
However, there are still many obstacles that may hinder online shopping in Uganda.
Jumia is the largest pan-African e-commerce platform
As the largest pan-African e-comm platform, Jumia has helped formalize informal trade in Africa. The site provides detailed product information and an ability to rate sellers.
More consumers are using the site to make purchases. The site has over 200 million users. But there are some cons to Jumia’s success. Here are some of them.
Here’s a look at what makes it different from other African e-commerce platforms.
While it launched in Nigeria in 2012, Jumia now has a presence in 23 African countries, a network of half a million sellers, and a deservedly stellar reputation.
Its service offerings span products, services, talent recruitment, and concierge. In addition to facilitating commerce, Jumia also provides employment and upskilling for many Africans.
The company’s strategy has included developing digital services, including a mobile payment platform.
Its financial services have grown in recent years, and its users can now book bus tickets using its JumiaPay mobile app.
The company also expanded its business into the informal sector. It has a high level of customer satisfaction, and it’s working on its expansion into other areas of business.
As of Q4 2018, Jumia had over 6.6 million active users, with orders up by 200%. In the same period, its gross merchandise value dropped by 13% to $270 million.
This means that Jumia’s profits during the pandemic were lower than last year. While this is a positive sign, investors should be cautious when evaluating Jumia’s financials.
It allows up to 7 days free returns after the delivery date
If you are unhappy with an item you bought on Jumia, you can return it for a full refund within 7 days of the delivery date.
However, you must return the product in its original packaging and ensure that the return slip is signed by the collation agents.
Jumia agents will inspect the item and refund you by bank transfer within five to ten days.
Customers can choose to pay cash on delivery or via credit card.
However, customers who pay by cash on delivery are not eligible for returns or refunds. Those who pay with credit can open a dispute and request a refund.
Since most Kenyan buyers use cash, this has increased the problem of delivery. You must remove the passwords from your devices before returning an item on Jumia.
Another reason to choose cash on delivery is convenience. Online shopping is convenient and cheaper than offline shopping.
Jumia, which has a presence in morethan 16 African countries, was launched in Uganda in 2014. With more than 200,000 products, Jumia offers competitive prices.
Products are listed in categories according to price ranges and are available to buy in a variety of categories.
When choosing an item, make sure that it fits the size of the person receiving it. You can also use the Jumia online returns policy to return products for a refund or store credit.
You can return the item for a refund up to seven days after the delivery date if it doesn’t fit. Jumia offers several discounts to attract customers.
It also offers a Pay On Delivery option.
It offers a logistics service
Jumia online shopping offers a comprehensive logistics service for all its products and services.
Jumia’s logistics service is unique to the African continent and is built on two pillars: its proprietary technology that aggregates demand for goods and matches it to available supply capacity.
The logistics network is also made up of 20 warehouses and over 1,300 drop-off stations located across the country, including remote areas.
The logistics service has been available only to Jumia vendors but has now rolled out this new offering for third-party sellers in 11 African countries.
By partnering with other logistics service providers, Jumia is poised to be the leading e-commerce logistics provider in Africa.
This will likely attract additional customers and help the company grow its market share. Without effective logistics, businesses can experience a huge loss in both revenue and margin.
Jumia has increased its share of fast-moving consumer goods (FMCG) to 14% from 9% in the previous quarter. While the company has not yet made a profit, it has seen growth in consumer orders for everyday products.
The company’s logistics service is already helping Nigerian companies, such as the Nigerian Bottling Co.
Jumia’s management has said that it plans to invest between $15 million and $25 million in its logistics service this year.
Jumia’s logistic service helps it deliver products to customers across the continent. It has strategic partnerships with Posta Kenya, Vivo Energy, and Total.
Jumia is available in more than eleven African countries. This is a huge market for e-commerce. Jumia is Africa’s largest e-commerce website.
And it’s only getting bigger – with the help of local partners and partnerships, it has become the leading online retailer in the continent.
It offers a payment service
If you’re not a regular PayPal user, Jumia online shopping is a great way to purchase goods without a credit card.
Jumia has recently added a payment service, JumiaPay, to their online shopping experience. JumiaPay customers can save 5 per cent on their purchases.
As a fledgling entrepreneur, every discount helps. Alex is one of those lucky people.
This payment service was designed to make the online shopping experience more secure for both buyers and sellers.
Because sellers are located in Asia, Jumia had a hard time transferring money from buyers in Nigeria.
The company eventually decided to move operations to Europe, where money transfers were cheaper, but the difficulty continued.
High fees and transaction costs made it difficult for Jumia to compete in the marketplace. By implementing this payment service, Jumia hopes to become the Amazon of Africa.
The first step towards establishing Jumia as a payment service was to open JumiaPay to third-party e-commerce players.
Jumia is working on expanding its logistics and payment service offerings to meet the demands of consumers.
Jumia’s expansion into these areas could be an opportunity for the company to grow to the next level and become the leading e-commerce marketplace in different countries.
In addition to offering a payment service, Jumia also has an on-site payment option, JumiaPay. The on-site payment option ensures secure encryption and a quicker checkout experience.
While many traditional banks and external payment platforms offer secure payment options, customers often face payment problems with these methods.
JumiaPay resolves these issues and provides a secure and easy online payment experience.
