Zulitums and Fik Fameica, well-known Ugandan artists, are representing their country as Coke Studio returns after a two-year break.
KAMPALA, UGANDA | NOW THEN DIGITAL — Coke Studio, the acclaimed regional music extravaganza, is making a comeback after a two-year hiatus. The new season, themed “Be Who You Are,” kicked off on August 31, 2023, promising a remarkable fusion of cultures and sounds.
Headlined by American artist Jon Batiste, this year’s Coke Studio features a collaboration anthem titled “Be Who You Are (Real Magic)” with K-Pop group NewJeans, Grammy winner Camilo, UK singer-songwriter Cat Burns, and Atlanta rapper J.I.D.
Uganda is well-represented by top artists Zulitums and Fik Fameica, alongside renowned names like Yung Stunna and Nasty C from South Africa, Mayorkun and Buju from Nigeria, and international sensations Sam Smith and Imagine Dragons.
Arthur Akankwasa, Senior Franchise Manager for Coca-Cola in Uganda, expressed excitement about connecting with a new generation of consumers, especially Gen Z, through this cross-cultural experience.
“This season promises to be nothing short of magical and awe-inspiring, featuring an impressive lineup of artists curated for the enjoyment of our consumers,” said Arthur Akankwasa, Senior Franchise Manager overseeing Coca-Cola operations in Uganda,” Arthur said.
“This period provides a unique opportunity for Coca-Cola to connect with a new generation of consumers, specifically focusing on the Gen Z demographic. In a time where the world is at our fingertips, we’re excited to bring a fresh cross-cultural experience that resonates deeply,” he added.
The new Coke Studio season will feature captivating activities such as festivals, listening parties, and campus tours across the country. Get ready for a magical and awe-inspiring musical journey!
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