Apple Music, a leading music streaming platform, has officially announced Bronx rapper Ice Spice as the newest addition to its renowned Up Next program.
CUPERTINO, CALIFORNIA | NOW THEN DIGITAL — Apple Music is proud to announce the inclusion of the talented Bronx rapper, Ice Spice, in its esteemed Up Next program.
The platform’s monthly artist initiative aims to discover, showcase, and elevate promising rising talents, and Ice Spice’s meteoric rise in the music industry makes her a perfect fit for this prestigious opportunity.
A Viral Sensation: From TikTok to Chart-Topping Success
At just 23 years old, Ice Spice has already made a significant impact on the music scene. Her breakout drill anthem, “Munch (Feelin’ U),” gained immense popularity on TikTok in 2022, catapulting her to widespread recognition.
Following this initial success, she released her debut EP, “Like..?,” which promptly soared to the top of the charts, solidifying her position as a rising star to watch.
At just 23 years old, Ice Spice has experienced a meteoric rise to fame. It all started when her drill anthem “Munch (Feelin’ U)” went viral on TikTok in 2022. This success paved the way for her debut EP, “Like..?,” which immediately topped the charts with its six-track lineup.
A Unique Sound and Collaborations with Music Titans
Ice Spice’s inherent New York sound and captivating lyricism have captured the attention of some of the biggest names in the music industry.
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Collaborations with esteemed artists such as PinkPantheress, Nicki Minaj, and Taylor Swift have further showcased her talent and versatility. Her music has resonated with audiences worldwide, earning her a spot on Apple Music’s Daily Top 100 charts in an impressive 142 countries, with 55 of them ranking within the Top 10.
Unprecedented Growth on Apple Music
In the first half of 2023, Ice Spice experienced a staggering 868% surge in streams on Apple Music, reflecting the increasing interest and support from her global fanbase. Her presence on major Apple Music editorial playlists, including Rap Life and High Maintenance, witnessed a remarkable growth of over 1,300%.
Such exponential success earned her a coveted spot on Shazam’s Predictions 2023 playlist, a joint venture with Apple Music that anticipates 50 breakthrough artists in the industry.
Expressing Gratitude and Sharing Her Journey
Ice Spice thanked her loyal fans for their unwavering support throughout her journey. She expressed her excitement at the prospect of sharing more of her life and experiences with them on Apple Music.
“Thank you to my fans for helping me get this far in my career,” said Ice Spice. “I’m excited to share pieces of my journey with you all on Apple Music!”
Exclusive Apple Music Up Next Short Film
Today, Apple Music released an exclusive Up Next short film, offering an intimate look into Ice Spice’s world. The film takes viewers on a journey through some of her favorite spots in the Bronx, while she discusses the importance of being a role model for young women.
As fans flood her neighborhood to catch a glimpse of their hometown hero, the film captures the essence of her growing influence.
In-Depth Interview with Apple Music’s Zane Lowe
In a candid conversation with Apple Music’s Zane Lowe, also released today, Ice Spice opens up about her mentors, including Minaj and Drake, and shares insights on navigating her career wisely amidst rapid fame.
She also expresses her enthusiasm for the upcoming Doja Cat tour, hinting at even more exciting developments in her musical journey.
Accessing Ice Spice’s Music on Apple Music
Apple Music subscribers can now enjoy the deluxe version of Ice Spice’s EP, “Like..?,” ahead of its full release on 7/21. Additionally, fans can explore the rest of the talented artists featured in the Up Next series on the platform.
Experience “A Day with Ice Spice in The Bronx”
To get a closer look into Ice Spice’s life and career, Apple Music invites fans to watch “A Day with Ice Spice in The Bronx”, an exclusive glimpse into the world of this rising star.
In conclusion, Apple Music’s Up Next program continues to identify and elevate promising artists, and with the addition of Ice Spice, music enthusiasts can anticipate an exciting and transformative journey through her music and captivating story. As she takes her place in the spotlight, Ice Spice’s remarkable talent is set to captivate audiences around the globe.
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