Nairobi, Kenya | NOW THEN DIGITAL — Popular streaming service provider Netflix is set to terminate its free service in Kenya next month, aiming to boost revenue amidst a competitive market landscape.
Since 2021, Netflix had offered Kenyan users access to a limited selection of content without the need for a subscription, a strategy to tap into the burgeoning streaming market of Kenya.
However, as of November 1st, the free plan will no longer be accessible, according to a recent announcement by Netflix. The company assured users that no action would be needed, as memberships tied to the free plan would be automatically canceled once the free service concludes.
Netflix is urging its subscribers to consider upgrading to the various premium plans it offers, signaling a shift towards a subscription-based model.
This decision comes after Netflix had earlier reduced subscription prices for its Kenyan audience by 37%, a strategic move to stay competitive amidst the rise of other streaming platforms like Showmax and DStv.